Data-driven brand recommercialization
Replacing fear-driven crypto branding with confidence — validated by A/B testing in market.
- Brand strategy
- Creative asset development
- A/B testing & validation
- UX / UI redesign
DefiTax, a developer-built crypto tax compliance platform, had 1,000+ waitlist prospects but no cohesive brand strategy in a fear-dominated category.
We recommercialized the brand by aligning visual identity with high-performing content insights — testing, validating, and scaling what the data proved.
A developer-built brand without a strategy.
The product worked, but the brand was uninspired and undifferentiated in a landscape that leaned on fear to sell.
Test, validate, scale.
A/B testing pitted dark, fear-driven branding against brighter, approachable alternatives — and let performance data decide the direction.
Confidence over fear.
A recommercialized brand emphasising empowerment lifted acquisition, on-page engagement, and product adoption.