Arilo
All work
ETERNA · 2025

Immersive PDP service experience

E-commerce thinking applied to longevity medicine — turning static pages into immersive Benefit Hubs.

The visual library

Every key visual we built for Eterna.

44 key visuals in stills and motion — spanning every modality, from gene therapy and peptides to regenerative medicine and aesthetics. Step inside and move through the full set.

Client
Eterna
Year
2025
Engagement
Creative + production
Pillars
Creative, Production, Marketing
Services
  • PDP strategy
  • Immersive experience architecture
  • Visual storytelling
  • CRM integration
  • Funnel optimisation
Overview

A sophisticated provider of cellular treatments and longevity services needed a digital redesign to improve engagement and clarity around complex offerings.

We applied e-commerce best practices to healthcare — building immersive product detail pages and Benefit Hubs with rich visuals, testimonials, FAQs, and clear calls-to-action.

The challenge

Scattered information, broken funnel.

Service information lived on static pages that overwhelmed consumers and failed to build buyer confidence — driving low engagement and a broken sales funnel.

PDP walkthrough
The approach

Shop the science.

Familiar shopping patterns guided the redesign: immersive PDPs and Benefit Hubs let prospects explore treatments the way they explore products — with confidence.

Bingeable page design
The outcome

Deeper engagement, qualified leads.

Sessions deepened, multi-service inquiries opened cross-sell opportunities, and better-educated leads shortened the sales cycle.

Sales funnel flow
The results

The outcomes that mattered.

3–5
Pages per session, up from 1–1.5
Cross-sell
Multi-service inquiries unlocked
Qualified
More educated leads, shorter sales cycles
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